For the 1 in 8 children in the UK at risk of hunger², an empty bowl is too often the reality at the start of their day. Morning hunger can impact a child’s ability to concentrate and learn in school, with secondary school students who rarely eat breakfast achieving almost 2 GCSE grades lower than their classmates who eat breakfast regularly³.

Here at Quaker we believe that inside the littlest tummies, burn the brightest fires. That’s why, for the past 13 years, Quaker have been proud partners of Magic Breakfast, whose aim is to ensure no child faces the day too hungry to learn and who provide nutritious breakfasts to more than 200,000 hungry children each day.

Quaker has donated millions of bowls of porridge to Magic Breakfast since 2009, providing hungry children with a nutritious breakfast before school lessons – fuelling their concentration and learning⁴, so they can reach their full potential. This includes our Rolled Oats and Oat So Simple Original sachets, with all products donated by Quaker to Magic Breakfast meeting School Food Standards in England and Scotland.

This 2022, Quaker has stepped up our support of Magic Breakfast and has pledged to donate 3.4 million bowls of porridge to children in need. Thanks to your help, Quaker has also donated £50,000 to Magic Breakfast through our special-marked packs that were in grocery stores in February and March. This incredibly helpful donation will help fund breakfast provisions in 10 UK schools for an entire year⁴. If you would like to learn more about Magic Breakfast and how you can get involved, visit magicbreakfast.com.